link to background page link to process page link to direct response overview page link to website redesign overview page link to sales materials overview page link to media relations page link to sub branding overview page link to results page link to team members page
Direct response marketing: After researching and defining the Daniels graduate enrollment sales cycle, we aligned direct marketing efforts with peak inquiry times to maximize effectiveness. Tracking systems were also developed to measure ROI. This was the first time either such systems were deployed at Daniels. The creative was developed to align with the awareness advertising and integrated with a direct response campaign: online, radio, and direct mail/email marketing. link to background pagelink to process pagelink to direct response overview pagelinks to direct response units and creativelinks to online and radio direct response ad pagelinks to direct mail and email pagelink to team members page link to results page link to sub branding overview page link to media relations page link to sales materials overview page link to website redesign overview page