Execution — Advertising. One of the clearest ways to demonstrate how this research was used is with creative execution in advertising. While advertising isn’t right for every institution’s strategic context and budget, it does demonstrate how we turned our research into creative execution for top-line branding promises and messaging hierarchy. During this period, we revamped our advertising strategy to include two main campaigns (the first time this strategy was employed at Daniels): 1. branding and awareness 2. Future Proof: direct-response advertising link to sustainability adpage link to print ad's copy page link to print ad page link to denver international airport ad page link to language ad page link to ethics ad page link to technology ad page link to green ad page link to jobs ad page link to background pagelink to process page link to units and creative pagelink to sub branding overview page link to results page link to team members page link to media relations page link to sales materials overview page link to website redesign overview page link to direct response overview page