Sub branding: With a clearer branding standard, Daniels could more effectively sub-brand campaigns, programs, units, and other activities rationally integrated with the mother brand. link to background pagelink to process pagelink to direct response overview pagelink to website redesign overview pagelink to sales materials overview pagelink to media relations pagelink to sub branding overview pagelink to green handed sub-brandlink to 100th anniversary sub brand pagelink to results pagelink to team members page links to the Daniels Compass web page links to Daniels marketing roundtable event series links to the Daniels recycling web page links to the Daniels 100 anniversary web site