Sales Materias: In concert with the strategic direction of the website, the prospective student materials were totally overhauled to reflect the innovative nature of the new curriculum as well as the core brand promise of sustainable development. Nearly all printed materials were eliminated, replaced with a reusable USB drive. Solicitation direct mailers were creatively transformed to reflect the brand promise, which is much more in tune with the reasons for philanthropic giving. Daniels saved nearly 16% in printing costs with our prospective student materials. Click here to learn what Daniels saved in terms of natural resources. The solicitation pieces shattered records for number of gifts and average gift size (see Results for details). link to background pagelink to process pagelink to direct response overview pagelink to website redesign overview pagelink to sales materials overview pagelink to media relations pagelink to sub branding overview pagelink to results pagelink to team members page links to Daniels sustainable marketing website