Key Results: Record inquires generated ~30% increase with flat budget ~99.5% direct marketing ROI over two cycles ~125% increase in media placements YOY Out placed key competitor ~76% Generated record gifts from direct marketing Year end: 25.7% increase in total dollars and an 18% increase in average gift, YOY Spring: exceeded year’s previous total giving in first week of campaign and a 119% increase in average gifts, YOY. link to background pagelink to process pagelink to direct response overview pagelink to website redesign overview pagelink to sales materials overview pagelink to media relations pagelink to sub branding overview pagelink to results pagelink to team members page